Johnnie Walker Blue Label Whisky
Originally known as Walker's Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John "Johnnie" Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland. After passing down the business to his son Alexander Walker, the business experienced substantial growth and it was Alexander and his son Alexander II who were credited with establishing the foundations of the brand. Alexander Walker first introduced the iconic square bottle in 1870. This meant fewer broken bottles and more bottles fitting the same space. The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees. The angled label means the text on the label could be made larger and more visible.
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