King of Soho Gin
Paul Raymond ‘The King of Soho’ was an entertainment and property tycoon who from the 1950’s onwards played a pivotal role in the cultural and social liberation of British society. Affectionately known as ’The King of Soho’ his story forms an intrinsic part of the history of the London district of Soho. Paul’s son Howard Raymond inherited his father’s passion for the Soho district. He decided to capture the qualities that make Soho unique in a new drinks brand as a tribute to his Father, a man who never settled for the ordinary and challenged the Establishment.
Paul Raymond revolutionised the district of Soho, founding iconic clubs such as the Raymond Revuebar and Madam JoJo’s. Famous for his risqué shows, for a while he dominated the London theatre scene encouraging new talent and cultural diversity. Many famous artists performed or debuted at one of his clubs or theatres.
Originally a royal hunting ground, Paul Raymond helped Soho to become an area rich in creativity, music, art and modern culture. These elements are captured in the iconic design of the bottle. The bold and colourful bottle encapsulates Soho and its ‘anything goes attitude’ with a detailed ‘Spirit of Soho’ character. The character’s velvet tailoring reflects the hedonistic fashion of the area. The Fox’s tail signifies Soho’s status as a former royal hunting ground and the fox’s reputation as a mischievous creature of the night embodying the smart, naughty and enigmatic nature of urban Soho. The trumpet reflects Soho’s rich jazz history and with the holding of the book the character tips his hat to Soho’s long association with creative industries such as publishing and media.
|Brand||King of Soho|
|Gin Variety||Modern Gin|
|Allergy Advice||No Allergen|