Smirnoff Gold Vodka
The success of Smirnoff is based on a long history of innovation. Founder Pyotr Arsenievich Smirnov founded a distillery in Moscow under the trading name PA Smirnoff, and pioneered column charcoal filtration in the 1870s. He built a premium product that by 1886 had captured two-thirds of the Moscow vodka market. After the Russian Revolution, Pyotr's son Vladimir was sentenced to death by firing squad – three times. And three times he was reprieved. On being sentenced a fourth time Vladimir fled to Paris, where he attempted to rebuild his father's brand using the French spelling of the vodka, Smirnoff.